Retain The Game Promotion

Retain the Game Funding

Male grassroots teams given retention boost by new £1m FA funding scheme 

• Retain the Game scheme open for applications
• Grants available for clubs to support existing adult male teams

A brand new funding scheme is set to aid the retention of adult male teams within grassroots football clubs. The £1 million fund has been created to boost football’s traditional format following a recent decrease in the number of adult male FA-affiliated grassroots league teams 

Retain the Game, which is funded by The FA and delivered by the Football Foundation, is offering existing grassroots football clubs grants of £750 to continue offering valued playing opportunities in organised football. These grants will support clubs’ adult male teams in three age categories:

• Under-17 to Under-21
• Open Age 
• Veterans

The grants are designed to cover core costs that are incurred by grassroots clubs, including matchday and training facility hire, First Aid training and new Nike kit and equipment through a bespoke voucher. 

Grassroots clubs that meet the following criteria will be eligible to apply: 

• Adult clubs with two or more adult male teams that hold the FA’s Adult Charter Standard award, Charter Standard Development or Charter Standard Community Club award
• Adult clubs with two or more adult male teams who commit to become Adult Charter Standard within the 2018/19 season
Should the fund be oversubscribed, clubs that meet the following criteria will be prioritised:
• Clubs in existence for ten or more seasons
• Clubs in existence for between five and nine seasons
• Clubs with three or more adult male teams
• Clubs who operate in leagues employing The FA’s ‘Full Time’ system

The application window for Retain the Game is now open and closes on Wednesday 30 May. Clubs seeking more information on the programme should either contact James Pattison at Westmorland County FA on James.Pattison@WestmorlandFA.com, or visit www.footballfoundation.org.uk/retain-the-game

Aidy Boothroyd, England Under-21s Manager, said: “I am delighted that Retain the Game has been launched. Adult male grassroots football is a fundamental part of the game and financial support provided through this scheme will have a fantastic impact in ensuring high levels of continued participation across the country. I would encourage all eligible teams to apply by visiting the Football Foundation website.” 

Retain the Game is inclusive of players from different ethnic backgrounds, faiths and sexual orientations.  

This push to reverse the decline in adult male league football follows the recent Grow the Game funding window for 2018, which made £1.5 million available for grassroots clubs looking to create new women and girls or disability football teams. This offer was met by an overwhelming response and it is predicted that this year’s investment will create around 1,000 new female and disability teams in the grassroots game. 

As well as Retain the Game, the Football Foundation delivers the Premier League & The FA Facilities Fund on behalf of the Premier League, The FA and the Government, through Sport England. Since 2000, the Foundation has supported over 17,000 grassroots projects worth more than £1.4bn.